Oumph!, the award-winning meat-alternative brand, has launched into the UK’s food-to-go market. This is thanks to their collaboration with award-winning Bristol-based Real Wrap Co. – annual producer and distributor of over 13 million food-to-go products nationwide.
Real Wrap Co. pride themselves on creating innovative choices. They ranked 41st for the fastest-growing company in the UK as part of the Sunday Times.
Their new plant-based products include both hot and cold eats which focus on global fusions and bold flavours. Examples include the ‘Philly Style’ Sourdough Hot Pocket with Jalapeno, Red Onion and Vegan Cheese. There’s also the Carribean Jerk Baguette with Lettuce and Mango & Chilli Salsa. Don’t they sound delicious? That’s just two of eight plant-based options now available!
The full range was distributed on September 30th to over 35 universities across the U.K, as well as hospitals, schools, colleges and retail outlets.
Chloe Somerville, Head of Brand at Real Wrap Co., said: “Oumph! has been the perfect meat alternative due to the amazing taste and texture, making it ideal.” Indeed, the popular product Pulled Oumph! won the best product for foodservice and catering in the World Food Innovation Awards for 2019.
Co-founder & Head of Progress Strategy at Oumph! further comments:
“The Real Wrap Co. is a perfect partner for us, as they share our values in creating plant-based foods which focus on food appeal. We’re pleased that our products will be reaching students and hospitals, to help a larger audience find tasty plant-based foods”.
Who are Oumph!
Oumph! launched in Sweden and the Nordic countries during 2015, and are now a popular meat-alternative brand. They produce gluten-free, protein-rich, high-fibre and nutritious foods using soya beans and organic herb and spice mixes. Their vegan meats are also great sources of iron, folic acid and boast a low climate impact.
In the U.K, you can find Oumph! products in Tesco, Asda, Holland & Barrett, Whole Foods Market, As Nature Intended and independent retailers. Oumph! is on the menu in a number of UK restaurant chains including Bella Italia, Chiquito, Shepherd Neame pubs and Hilton Hotels.
Nick Jacobs, Head of Sales for Oumph! and Food for Progress in the UK and Ireland stated:
Their “focus is to create mouth-watering foods with outstanding texture and taste, and it’s these qualities that make our products the perfect choice for vegetarians, vegans, flexitarians and meat reducers”.
What are you waiting for? Why not buy some online and try this fantastic vegan meat-alternative for yourself – I personally love it!
